The entertainment world bid farewell to a true icon on January 12, 2024, when Bill Hayes—beloved actor, singer, and longtime star of Days of Our Lives—passed away at the age of 98. For more than half a century, he brought warmth, charm, and depth to the character of Doug Williams, becoming one of the most cherished figures in daytime television history.
Bill Hayes joined Days of Our Lives in 1970, bringing with him a musical background and a radiant charisma that made Doug instantly unforgettable. Four years later, his onscreen chemistry with Susan Seaforth Hayes blossomed into real life, and the two married in 1974. Their love story—both fictional and genuine—became one of the most iconic pairings ever to grace daytime drama.
In 1976, Bill and Susan became the first daytime soap stars to appear on the cover of TIME magazine—a testament to their enormous popularity and the groundbreaking cultural impact of their roles. Their romance captured hearts across the country and transcended the boundaries between storytelling and life, a rare and beautiful achievement in the world of television.
Together, they shared their journey in the 2005 memoir Like Sands Through the Hourglass, a heartfelt reflection on their lives, careers, and the extraordinary bond that carried them through decades in the spotlight. Their story became a symbol of enduring love and partnership—on camera and off.
Bill Hayes remained devoted to the role of Doug Williams right up until his passing, a remarkable testament to his passion for his craft and his connection to the audience. His presence, voice, and warmth became woven into the fabric of Days of Our Lives itself. After his death, his character would also pass in the series, allowing fans to say goodbye in a way that honored both the man and the role he embodied for so long.
At the annual Days of Days fan event in November 2024, Susan Seaforth Hayes reflected on the profound impact her husband had on viewers. “The show has written into the fact that he was an icon to the audience,” she told PEOPLE. “I appreciate the fact that they appreciated him so much. He deserved to be lifted up.” Her words spoke not only to Bill’s legacy as an actor, but to the genuine warmth, kindness, and dedication he brought to every part of his life.
Bill Hayes leaves behind a legacy defined by talent, love, and joy—a life that touched millions and a career that helped shape the history of daytime television. He will forever be remembered as a pioneer, a gentleman, and a cherished presence whose light continues to shine through the hearts of fans and loved ones alike.
🌹 In loving memory of Bill Hayes (1925–2024) — a legendary performer, a devoted partner, and a timeless spirit.